SEO has boosted the sale of many goods and services making it a sensational to most business people. Over the years, SEO has become a key marketing strategy to most people who are looking forward to increasing the sales of their brands.
According to a study conducted by National Retail Federation, search marketing techniques including SEO was the most effective method of getting new customers in the year 2014. However, this has not changed since the search engines are gaining popularity and becoming more dependent on marketing commodities.
Also, most people who are looking to book travel mainly depends on internet searching according to data released by Coronation IM on Twitter. This shows that organic search is the key to starting points of many brands to put their products and services to their target customers helping them to sell. Were it not for organic search; minimal returns could be realized making it hard for entrepreneurs to do business.
BrightEdge also conducted a study about organic search, and it came to a conclusion that SEO influences revenue in most of the industries which were analyzed. The organic search affects over 51% of the industries and hence more than a half of the economy.
Here are 5 SEO methods every marketer should engage in:
Map your strategy to audience and competitive insight
Mostly, SEO focuses on keywords to be able to market a brand. Since keyword data has been lost in Google Analytics as well as in SEO, technicians have started merging traditional marketing concepts into SEO discipline to get a new approach to getting audiences.
Therefore, to make SEO successful in marketing, we have to get the topics which have the highest demand and pair them with the market to have high traffic. Also, focusing on what the customers need at that time is of great importance because it will sell faster because it has a high demand at the time. After that, we try to understand the competition of the topics that have a high demand to have a background knowledge of how marketing is proceeding.
Therefore, finding quantitative data is very important for SEO for the following reasons:
• It can help in identification of new ways to handle adjacent markets
• Helps to discover new keywords which can be used in marketing
• Shows where competition is stiff and offers suggestions where you can market in
• With all the data, you can have technical, analytical and traditional marketing techniques all incorporated
• The data can help you know the type of content which can perform better
Align your content and SEO team
For your SEO services to be great, you should have great content for your audience and future clients. As discussed above, good content aligns with what the user is looking for and hence gets motivated to get your brand. Most business people focuses on using blog posts and web content to market what they are selling. One important aspect of content marketing is user experience and quality of content. With the two, you can be able to have high traffic and consequently high sales since you can offer what your clients are looking for.
Make mobile SEO a priority
When it comes to content marketing, creating a mobile site should be the core of your SEO plan. The reason behind this is that most people today spend most of their time on their mobile phones and tablets than their computers. Therefore, it is very easy for you to advertise your brand using a mobile site since it’s friendly and can be accessed easily using a smart phone. However, mobile configuration is one shortcoming of mobile sites because they may not configure with all mobile phones. Also, Google recommends the use of responsive design to improve the user experience. Hence, you should find the best hybrid approach to use in your marketing.
Find a working measurement and reporting
Having marketers who have analytical skills is a key factor to know how your business is doing and maybe plan for our future move. Some businesses are struggling today because they have marketers who lacked needed skills and expertise to make an impact in their marketing. Your markers should be professionals and not mere amateurs to help you in search engine optimization. They should not use their intuition to know where to invest or market your brands, but rather they should have enough data to know what to do to get optimal results. In reporting, you don’t have to be complicated. Instead, identifying relevant SEO metrics and KPIs is enough to show your performance
Read more: What To Include In Your SEO Reports?
Integrate SEO data across teams
Working as a team in content marketing yields better results than when a team works on its own. When more than one SEO team work together, they share ideas, expertise, and knowledge making it very easy for them to realize huge improvements. It is very easy for a team to brainstorm and have a solution or a suggestion they can incorporate in organic searching.
Ideally, as the saying goes that life is a journey and not a destination, SEO is a journey too. It is very hard to understand SEO in a day, and hence it needs step wise development over time while paying keen attention to areas that will make your site better. Therefore, SEO should be part of your website for life to continuously improve your brand while still creating a better experience for your users.
In SEO, you can either do it yourself or hire an SEO company to offer you the services. DIY is relatively cheap and very convenient for new users who are starting their new websites. New websites do not have a lot of maintenance needs, and hence it is very easy to run them yourself. However, if you want to get your website off the ground, expand your business by experiencing high sales and conversions, it is advisable to have an SEO company helping you. These companies have trained professionals who focus on driving traffic to your site, make your site user-friendly, provide adequate content and create plans for of action for your specific market. These professionals have a lot of knowledge, skills, and expertise on SEO you can never learn from books!